Michela Capriotti was born in Rome. Her background is humanistic-linguistic and she has been working for over ten years in Press Offices and Public Relations, with a preference for tourism and hospitality that has not, however, kept her from also becoming involved in other fields such as the automotive industry and education. She had her first contact with the world of communication in 2002 when she became involved in the press office activities of a not-for-profit organisation in Rome engaged in creating and implementing cultural projects interacting with countries of the Mediterranean. She then entered the automotive sector with Ssangyong Motor Italia in the PR and Marketing department.

In 2004 she became more closely and specifically involved in tourism working with R.P.T. in the management of the press offices of airlines, trade associations and hotel chains, and continued this activity for some time, alternating it with other freelance work that led her to work with Daniela di Monaco’s Immagine&Comunicazione.